The Business Plan For Dates Fruits Marketing Essay

The Business Plan For Dates Fruits Marketing Essay Our group of six students from Saudi Arabia is formed in order to sell date fruits. All the sale will take place inside College Lane and de havland. The major target will be near to the Key centre at college lane because all students who know dates very well will go to that place. We are going to sell only high quality dates. It is well-known, that dates are grown in the Arabian Peninsula, where farmers have relied on growing exotic fruits. Saudi Arabia has best types of dates in the world.  This type we are going to sell. It is remarkable, that the quality of dates in the British markets is poor and the prices are very expensive. So, our aim is to introduce really good product to a customer. Erskine, Osman, Lashine and others in their statement Date Palm in the GCC countries of the Arabian Peninsula say that in Saudi Arabia 173 million hectares are occupied for pasture. There are fruits and vegetables grown. Also they bred animals there. Conditions of rangeland are not so good. Production potential is very low in some places. Almost 86% of the total accessible water in the region is allocated for agriculture. So, the 22% of the total land area is cultivable. Palm tree is remarkable for its salt-tolerance and heat endurance. The shallow groundwater is extremely important for its successful growth. Age of the date palm can reach a hundred years. Life of the people inhabiting Arabian Peninsula is associated with this palm tree. People demand dates become more and more in the United Kingdom. It seems that if everyone knew about the usefulness of dates, they would have been even more reclaiming. Products Date palm is a typical plant of dry subtropics that gives an edible tasty fruit. One date palm makes over 100 kilograms of nutritious dates a year. Naturally, that for thousands of years emerged around 5000 varieties divided into three main groups dry, semi, and soft. The soft are consumed on the spot with fresh, in a mature state; the fruits of these varieties contain very little sugar. Dry dates, dried in the sun, contain much more sugar and can be stored for very long, it can be said for years. As for the semi those intended for export, they are also dried in the sun. Processed dates are generally more popular than natural dates. There are many types of packaging: bags, tubes, ravier, boxes. The ravier has the leadership. It is well known, that semi dates are the tastiest. Moreover, it is considered, that semi dates favorably affect the brain, increasing its productivity. But our strategy will allow buyers tasting all sorts of dates chose the best one for everyone as well. Elias in her work Date A Wonder Fruit of Arabia states that dates contain almost all vitamins. It should be noted the high concentration of pantothenic acid. This substance stimulates the production of energy, makes you confident, energetic and able to quickly focus on. Dates have also another, less well-known property: these fruits have mild sedative and hypnotic effects. Jahromi, Rafiee and Jafari in Some physical properties of date fruit tell that dates can also be encouraged to overcome the weakening of the body after a serious illness, overwork, stress. No fruit can be compared with dates, if you want to satisfy your hunger. Dates increase efficiency of the brain and nerve cells. From ancient times, dates were used not only as food but also as a medicine. Marouf and Lihadh in their Invertase from date fruits say that they contain copper, iron, magnesium, zinc, potassium, phosphorus, sodium, aluminum, cadmium, cobalt, sulfur, boron. Dates can help with anemia (1982). It has a beneficial effect in fatigue and physical fatigue. It helps with colds as well. Ten dates are able to satisfy our daily needs in copper, magnesium and sulfur, and they contain half of the required iron and fourth of the calcium. Dates are a tasty and natural dessert that has a nice flavor. These fruits are absolutely harmless, as well as low-calorie fruits and therefore suitable for people watching their weight. Mission Statement and Objectives Our group members want to run this small business for getting some experience about this kind of business. It will be really good experience for us to make the business plan and to see how it works in real. We realize that it is not so easy for students who only make their first steps in business but we are ready to try. He is lifeless who is faultless. We are sure, that this experience will be our first attempt to arrange small business and to see how much effort it will require. We are not afraid of mistakes. Our mission is to provide high quality date fruits for consumption. The idea behind the business is to sell healthy and valuable fruits to the public for everyone to pay attention on usefulness of dates. A variety of classes provides the possibility to chose. All sorts of date fruits are healthy and become popular in many countries not by chance. Market Overview In his research about the marketing potential of date palm fruits, Pascal Liu says, that Europe is a key market for date exporters. Over half a million tones of dates imported every year in the world. The European Union accounts for 10% of the total with some 50  000 tones (2003) Imports of dates into Europe were comparatively stable from 1990 to 1997: nearly 43  000 tones were imported. In 1998-2000 the rise in imported quantities did not translate into a higher value of imports because of the fall in import prices in 1999-2000. Imports of date fruits into European countries are seasonal. Often they take place at the end of the year (Liu). In Muslim countries traditionally dates are consumed during Ramadan. Most European countries do not produce dates. The exception is Spain with a little quantity. France often re-exports date fruits. Most of the re-export trade takes place between European member countries (Liu). People demand dates become more and more in UK. France, Germany, Italy, the United Kingdom and Spain account for 85% of total imports of dates in volumes. Irelands imports are also growing. Backwards, Portugal, Netherlands, Finland, Austria show no clear trend. There are also some more date varieties: Deglet nour date variety is the most popular in Europe. Imports of this type of date are nearly 30  000 tones a year. This type is exported from Tunisia and Algeria. Also deglet nour is produced in Israel. The United States is also a producer of this type of dates. Germany and Britain import not big quantities. Southern European countries mainly consume deglet nour dates. Not deglet nour called common dates by European traders. Germany and the United Kingdom together import over 10  000 tones of common dates annually. German traders need the low price for this type of dates. Common dates also used for food in Great Britain. Pascal Liu says, that European people know mejool since 1990s. However, it is only last three years that they have really taken off. Nowadays the United States share the European market of dates with Israel. As more and more consumers turn to organic foods, retailers will look for a complete range of organic products, including dates. France is the leading market for dates in the European Union. Its main suppliers are Algeria and Tunisia. The United Kingdom is the second largest European market for date fruits. Then Italy and Germany follow. Imports of dates increased last years. Germany primarily imports common dates. Consumption of higher quality dates tends to increase. Spain is the fifth largest date market in Europe. But it is remarkable, that it is a country where imports are growing. Tunisia is a leader in producing of deglet nour. The official production figure in 2001 was 107  000 tones for all varieties. Algeria is the second largest producer of dates in the world (deglet nour). In 2000 365  000 tones of all varieties of dates were produced. Iran is the second largest date producer in the world with over 900  000 tones. It is the leading date supplier in the United Kingdom. Its other two largest clients are Germany and Denmark(Liu). These countries export common dates. Israel produces little quantities of date fruits (9 5000 tones in 2001). But its exports to European countries have increased over the past years and now it have reached 4  300 tones. The United States exports deglet nour and mejool dates to European countries. It produces dates in California. Pakistan is the fourth largest date producer in the world with over half a million tones in 2000. Common dates are exported to Europe from Pakistan. There are significant trade flows between the countries of the European Union. Some countries re-export dates. They are estimated at over 20  000 tones a year. The main markets of France are Germany, Belgium, Netherlands and the United Kingdom (Liu). The other European countries re-export much smaller quantities. Sine 1992 the United Kingdom exports less than 500 tones to such countries as Ireland, Denmark and Germany. Germany has become the European Unions second largest date exporter (700-900 tones a year). Germany exports dates to such countries as Austria and Denmark. The Netherlands re-exports between 500 and 700 tones annually. Operations Our selling group will initially market its product to target clients. To achieve this goal: We will create bright booklets, brochures which describe the benefit of dates, its useful properties. These booklets will be given for free on the streets close to the college. There will be invitations at the exhibition of the dates also. We will post an advertisement about the forthcoming exhibition at the Internet, on popular social networks. We will organize an exhibition of the dates where fruits will be sold at low price. This is necessary for everyone to have a possibility to taste dates. There also books and magazines about date fruits will be sold. We will organize some lectures to tell more about the dates and even to explain how to grow date palm at home. For sale we need nearly 50 kilograms of date fruits and we will order it at the market. Also we will order some interesting books about dates. We plan to hold an exhibition for 6 days. During this time we want to show that if to provide an effective advertisement people will gladly buy healthy and tasty dates. With a help of interesting and cognitive booklets a lot of customers will get to know more about these fruits and re-discover it for them. At the exhibition everyone will get an opportunity to taste dates for free and then to decide if to buy it or not. All three kinds of dates will be featured at the exhibition. To every kind there will be a special description with its characteristics. Dates will be located in nice decorated pot. Two students will sale date fruits; one will sale books and two will give booklets to customers. One student will be outside near the college giving booklets to students. But before the exhibition we will provide some lectures about dates which will include history knowledge about these fruits. Lectures will be not boring, because we will prepare presentation and some additional materials about date palms and dates. We also will find some recipes of dishes with dates. Two students will lecture; three will give booklets on the streets and one will post an advertisement about an exhibition on the Internet sites, such as facebook and myspace. These advertisements should pay students attention on the forthcoming exhibition. It is obligatory to create nice and memorable advertisements and brochures. The next day an exhibition will open, where everyone will get an opportunity to taste dates and to buy interesting materials about these fruits. In addition to this, we will try to use SWOT analysis in our business. Using this strategic planning  method we will get a chance to evaluate the  Strengths,  Weaknesses,  Opportunities, and  Threats involved in our business project. With a help of this method we will try to identify the internal and external factors that are favorable and unfavorable to achieve our objective. So, we will reveal all advantages of our business, its possible weaknesses, its external chances that may help us to provide better sales and also we will pay attention at possible troubles. Management We choose Grove House for our group. Grove house is a charity for the cancerous persons. We choose this charity and want to help the patient to improve their life. Another reason is Grove House is near the law school, not too far away from De Havilland Campus. There are six members in our group. We divide our work and have group meeting in every lecture. We have a finical plan about our cash flow. In our plan, we will earn 25 pounds and all of the money will be given to Glove House to improve the patients life. Our team of students who will sell date fruits are responsible and executive. Before the engaging in selling we examined the literature on the topic, made a plan of action and calculated the necessary amount of materials. Our team was divided into three groups and every one of us got his personal duties. Two students will create interesting brochures and booklets about date palms and date fruits. One student will order dates (50-60 kg). Two students will buy all necessary equipment, such as pots for date fruits, tablecloth, and tray. One student will make a presentation for the lection. One student will write a lection about dates using interesting historical facts and other information about date palms. This student also will find some recipes of dishes with dates. So, the process will begin when everything will be ready. All the six days of selling are also planned: First day: Three students will lecture. Three students will hand out booklets and brochures. And one student will post advertisements on the Internet. Second day: Three students will sell dates. One student will sell books. Two students will hand out brochures. Forth and fifth days will be the same as second. We assign responsibilities in order to save time and resources. So, all the work will be done effectively. Financial projections Colege lane Dehavland Total Sales: Units 65 20 85 Price/unit 1 1 1 Sales 65 20 85 Unit cost 0,5 0,5 0,5 Cost of sales 32,5 10 42,5 Gross profit 32,5 10 42,5 Expenses: Market research 4 3,5 7,5 rent 0 0 0 transportation 3 2 5 packing 3,25 1 4,25 Stationary 0,4 0,35 0,75 Tot. Expenses 10,65 6,85 17,5 Net Profit 21,85 3,15 25 Funding source We will ask friends and relatives to borrow some money; also will take not huge loan at the bank. It will be enough to buy all necessary things. It is estimated that this job will begin to make a profit after two days of operations. We do not expect to have huge cash problems during the selling. If there will be some, we will sell dates later. We also can organize more exhibitions in future when there will be possibilities for this. If this selling will give a good profit, obviously, we will arrange it again very soon. And we will need only to buy date fruits, some books and perhaps some materials for brochures and booklets. As about utensils so we already have all the necessary. During these days we will earn money for charity. Risk Assessment The risk of this selling related to the point, that perhaps not all goods will be soled. Not all the booklets and brochures will be given. So, we may get a little profit or do not get any profit at all. Our costs can exceed the purchase. Another point is related with risk of lack attention of students to this arrangement. Our main clients are students. Surely, if we will provide good advertising, this arrangement will be undoubtedly successful. If we will pay not so much attention to advertising, so our selling will be not so impressive. So, good advertising is the most important thing for our arrangement. This plan is a guide for our action, the product and service part show what we will sale and what we will service to the customers. We want to believe that our first steps in the small business will be done successfully. We realize that it is impossible without mistakes but with its help we will get to know what to do in future. We believe also that our first business plan will help us to see by our eyes what the small business is and what this job demands from us. But it is not all that we are expecting to receive. We want people to know more about date fruits and to discover dates for everyone from new sides. We suppose it will be quite helpful. Everyone will get an opportunity not only to buy tasty dates but also to broad his outlook. We believe we will achieve our aims.

How did you spend the Kadayawan Festival?

Kadyawan is a festival celebrated by Dabawenyos each year in the month of August. It is celebrated to thank our creator for the good harvest and blessing. There are lots of events, tourist from around the globe, TV Icons visiting and having Mall Shows, Sale and many marked down prices on almost all items in the Malls, Sporting events namely Motocross, Fun runs, marathons and many more. There is also street dance and float parade where each participants showcase the culture and creativity of Dabawenyos and many spectators enjoy the colourful costumes and designs.I spent the Kadayawan Festival with friends, classmate and family. On the first day of the festival me and my Classmates in English 102 namely Erix, Princess and her friend Jela went to a KTV near People’s Park. We sang, danced, and stuffed ourselves with delicious food and snacks. Even if we don’t hit the right pitch of the song we still had fun laughing at ourselves. We had so much fun starting at 4 o’cl ock in the afternoon up to 8 o’clock in the evening. After the KTV we went separate ways and my friend and I went to Gaisano Mall and had our dinner at Pizza Hut then went home.On the second day, my friend and I went to Crocodile Park and watch the motocross. It was my first time to see it in person and I was so amazed to see the stunts like floating in the mid air. I was also impressed to see kids driving side by side with professional motocross racers. After watching motocross we to a restaurant and had some Pancit for snack then went to Nccc Mall. I bought some toys and books for my son. It was so crowded in the Mall because Enrique Gil was there but I was not able to see even just a glimpse of him.Then me and my friend went to Jade by the sea at Times Beach where we had our dinner and sang again in a KTV room. I went home past 10 o’clock in the evening. On the third day, Sunday, My Family went to church. I thank God for the protection and for all the blessings He h ad given me and for the good health especially during the celebration of the Kadayawan. Even if there are bomb threats and the City is on Red Alert, I would say that God shielded my friends, family, love ones and all who Dabawenyos from any harm. I never stop thanking him for everything.Before, I don’t usually enjoy Kadayawan because I only watched it on TV but this time that I had experienced the fun that I’d missed for all those years. But this time, next year I would make sure that in every celebration I will be there to have fun and see the different presentations of our culture. Three days of enjoying was not enough for me but it was still worth it. I would also like to thank our City Mayor for a well organized Festival and especially for keeping the City safe from terrorist attack. I am so lucky to be born in Davao and I am very proud to be called a Dabawenyo.

Avoid Being Late

Avoid Being Late Lasonya Dawson Grand Canyon University PSY-102 October 24, 2010 Avoid Being Late The act of being late can be avoided by taking certain measures. The first thing you have to be able to do is admit that you had a problem with being on time. The next thing you have to do is be able to identify what causes you to be late. The next thing that you have to be is willing to do is make the necessary changes to correct the issues. The issue can be corrected with acknowledging all of the above and realize that this can be a very career threatening thing.The admittance that you have issue with being on time is the very first step in starting the process is resolving the issue. When you are late the problem starts in the preparation of the day before or the day of. One has to be able to picture in their mind what needs to be the day before and have a backup plan if needed. If one is in denial that they have a problem being on time, then there is little that can be done to correc t the issue. Once you have acknowledged the issue then you can find a solution or set up some type of system to resolve it. One has to be able to identify what triggers or causes them to be late.When you realize the point when time starts to get in a bit of a crunch could be sign of you being late. You have to be able to figure out is it the day before preparation or is it that you may have to try to multitask. Multitasking is the act of doing several things at the same time to get all completed in a timely manner. One should be able to see the pattern and the signs that occur when they are about to be late. When you are able to make the necessary changes to eliminate being late then you will be able to see what a positive effect it has on all things in your life.Once the changes are made to correct the issue you should become a more productive person. The key to being on time is time management. If you are able to manage your time well usually you are always on time. I pride myself on being on time. I start the day before if I know I have to be somewhere at a certain time the next day. I start by doing everything that I can possibly do the day before so that it will not slow me down the next day. I start with the kids. I ironing their clothes, getting their snacks together, and making sure I know how much time I am going to need to get them ready.I can say that I am rarely late to anything that I am expected to be on time to. I accredit it to the fact I feel like I am going to miss something if I am late and I hate to be in a hurry or having to do things at the last minute. The issue will not just be resolved in just one attempt. You have to be willing to try different things over a period of time. You have to be able to set a realistic time frame that you will be able to say that you have the issue under control. One has to set short term goals and follow through with them. You can start as simple as doing some things the day before that you would normally d o the day of to save time.One may follow up next with trying to multitask and take care of several things at once but, do not overwhelm yourself. Finally you can use what you have been training yourself to do on a family outing and set a time that you expect yourself to be there. You can even go so far as to grade yourself. There should also be some consequences for you being late. You can make an agreement with yourself to take away things that you like to do. You should also reward yourself for being on time until you have gotten the issue under control. I could start by taking away television time from you or even internet time from yourself.You can reward yourself by buying something that you like. There should always be penalties for allowing you to be late as well as rewards for being on time. The main thing that one has to realize is the negative effect that being late has on your career. Being late shows signs that you are not dependable. You should think it as if you are go ing to an interview and that if you are late then you are not going to get the job that you so desperately need. If one can place that kind of pressure on themselves then you should be able to always

What Is a pH Meter

pH Meter Definition: A pH meter is a device that measures the pH of a solution by measuring the voltage between two electrodes submerged in the solution.

Life After Essay Samples How to Start

Life After Essay Samples How to Start While every section of an essay is critical, it's important to be aware that it's in the introduction where readers get to choose whether they ought to be reading the remainder of your composition or not. If you're finding it difficult even to start your introduction, attempt to brainstorm. Just continue your introduction short and easy. An essay introduction is a rather important part. Go through the instructions given in college to make sure your profile essay meets the ideal standards. A profile essay is regarded to be the absolute most challenging essay to write, just with the appropriate resources and data, it turns into a walk in the park. The duration of the essay is normally depending on the difficulty and number of steps it takes. Based on the freedom you've been given you can pick a subject that you're comfortable writing about. Essay Samples How to Start - Dead or Alive? The previous issue to observe is the way to compose a conclusion for an expository essay. Then you are prepared to set the thesis for the reader to remember as they go through your work. In the event you're not certain how to compose a personal essay and struggle to start, we've got a good advice! Bridget's essay is quite strong, but there continue to be a couple little things that could be made better. It is possible to bet that we double check our essays so that you know you will get original work every moment. The launch of an essay is instrumental in receiving your work noticed and most of all, to make a high grade. Before starting an essay, it's important to make an outline of what you mean to write about. At this time, let's check out a few examples of real college essay beginnings to explain to you how and why they work. The Ultimate Essay Samples How to Start Trick You might be quite surprised to learn that success of a personal essay may greatly rely on the subject you pick. 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Writing an in depth essay about an individual or entity is quite easy as you have all of the essential resources and data available. Since writing a profile essay can look like a tedious activity to some, ensuring that you've got the most suitable info, subject and knowing the right approach to write will provide you with a simpler experience. You should give a mental image of the individual or the place you're writing about. There are an infinite number of approaches to start an essay effectively. To begin with, there are a couple of strategies to open an essay. There are several effective approaches to start your essay. When you would like to begin an informative essay or begin an argumentative essay, think about the simple fact that there's no rule that states you must compose the introduction first. 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Learning how to begin an essay isn't difficult. You may believe that you're not expert enough to compose a process essay. As you see, writing high-scoring essays can be challenging and time-consuming but we hope our simple suggestions about how to begin a very good essay will allow you to succeed in creating impressive beginnings for your admissions, argumentative, persuasive and other kinds of essays. Mastering how to begin an essay is the initial step towards writing a high-quality paper. Why Almost Everything You've Learned About Essay Samples How to Start Is Wrong Whether you would like to understand how to begin an essay with a quoted example or would love to comprehend how to begin your essay based on the kind of writing task, we've got answers. The best method to learn how to begin a personal essay is to get a crystal clear picture of the principal features it should contain and its key requirements. The secret to writing a wonderful profile essay is to select a person al profile essay example of an entertaining subject. In the event that you were writing about a personal profile essay example about a celebrity, you must make the reader feel pleased with the info you've provided.

The Battle Of The American Civil War - 905 Words

The American Civil war occurred about seventy-eight years after the American Revolution, and has many of the same characteristics of a revolution. In both wars, the American people fought for what they believed in and the way of life that they wished to live. However, the two wars differ from each other, as the soldiers that fought in the Civil War fought a new American Revolution that could have split the new world. The Confederate soldiers in the Civil War fought to keep their way of life without having to follow the laws of a strong developing federal government. Unlike in the American Revolution, where people had already left the rule of their king, moved away, and had fought in order to maintain their freedom from a well established country on the other side of the Atlantic Ocean. A war between neighbors stands apart from a war between two opposing countries. The reasons behind fighting the Civil War, the people who fought, and the outcomes the war created make the American Civil War a new Revolutionary War. The true reason behind fighting the Civil War differs between each historical expert and text. However, each historian agrees that the violent efforts by the southern states attempt to free them from the Union government and control. Each Confederate soldier likely fought for reasons similar to others, but each still had his own personal reasons for putting his life on the line in attempt to secede. No matter the reasoning behind the soldiers, the CivilShow MoreRelatedThe Battle Of The American Civil War Essay1488 Words   |  6 Pages How could a traumatic war possibly be a great cause to our country? 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By exploring this time period

Leiningen Essy free essay sample

Throughout the ages, man has constantly been forced to battle with nature. Leiningen versus the Ants by Carl Stephenson is about a landowner, Leiningen, in Brazil who is warned by a Brazilian official that an army, ten miles long and two miles wide, of ants is headed straight for his plantation and are expected to reach his plantation in two days at the latest. But Leiningen believes that the Brazilian official is pulling his leg when he advises him to evacuate the plantation because of ants. Against all odds, Leiningen is able to defeat a twenty square mile army of ants by ossessing leadership, confidence, and intelligence. One of the key reasons that Leiningen is able to defeat the army of ants is his great leadership skill because with a great leader who everyone trusts in, the group or army will be united as one and work as one. After Leiningen has been informed of the ants that are approaching his plantation, Leiningen prepares for the battle by moving the women and children and cattle to safety. We will write a custom essay sample on Leiningen Essy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The women and children, then the herds of cattle, were escorted by peons on rafts over the river, to remain on the other side in absolute safety (2). Leiningen is keeping the people and animals that cannot fght safe, which demonstrates his leadership and control over the plantation and everything living there while also illustrating his care for the women, children, and cattle. After the battle has begun, Leiningen is forced to make quick decisions, including the decision to drop a match into the petrol-filled ditch. Everyone back from the ditch! roared Leiningen. The men rushed away, without the slightest idea of his plan(9). Leiningens men show great obedience to Leiningen when they rush way from the ditch without details of his plan demonstrating that Leiningen is a reliable leader who they can trust. Finally, Leiningen displays that he is a respected leader who will put his own life at risk to save those of his men. Listen, lads! he shouted. Theres still a chance to save our lives†by flooding the plantation from the river. Well, Im not going to let you try it; if I did Id be worse than one of those ants. No, I called the tune, and now Im going to pay the piper(11). There are few leaders in todays society, or even in history, that would put their own life at risk nstead of the life of one of their men. Leiningen shows absolutely incredible leadership in this instance where he is basically willing to give his life for the lives of his men. Leadership played a key role in Leiningens success because Leiningen was able to lead his men and bring them together as one unit as oppose to individuals working by themselves. In addition to leadership, Leiningen possesses a vital element of success, confidence. Leiningen believed that he could defeat the ants, which gave Leiningen and his men confidence in every precaution, and action they were taking in he steps towards defeating the ants. Leiningen had made every precaution his mind could think of, And now he was sure he would prove more than a match for the irresistible ants(2). Leiningen believes that he will defeat the ants due to the great precaution that he has taken to stop them. By believing that his precautions would be successful, Leiningen illustrates confidence not only in him, but also in his actions. Speaking to the Brazilian officer about the claim he had made about the ants being an act of God, Leiningen replies, Act of God, my eye! Anyway, Im not an old woman; only needs confidence in what he has done, but also in what he is capable of doing. Leiningen demonstrates that he has confidence in his capability to hold off the ants and defeat them. In the same reply to the Brazilian officer who described to Leiningen the vastness and power of the ant army, Leiningen states, l use my intelligence, old man. With me, the brain isnt a second blindgut; I know what its there for(l). Again Leiningen illustrates confidence that he will have no problem holding off the ants simply with his intelligence. Leiningens success can be greatly attributed to his characteristic of confidence because believing that he was able to defeat the ants caused him to strive towards that goal and become successful. Intelligence is more than Just having smarts; it is knowing how to apply those smarts to real-life situations. Leiningen is a man with great intelligence who is able to use his intelligence, along with leadership and confidence, to aid in his defeat of the vast army of ants.