The presence of price-marked packaging has a normative influence in Dissertation

The nearness of cost stamped bundling has a standardizing impact in motivation buy choice - Dissertation Example se 4.2.3 Price-Marked Packages and Brand Preference 4.2.4 Price-Marked Packages and Increased Traffic to Store 4.3 Summary Chapter 5: Conclusions 5.1 Introduction 5.2 Summary of Research Findings 5.3 Implications of the Research Findings 5.4 Research Limitations and Scope for future exploration List of Figures and Tables Figure 1: Maslows Needs Hierarchy Figure 2: Customer’s Intended Purchase Behavior Figure 3: Initial Brand Preference of Customers Figure 4: Instore Brand Switch Figure 5: Reasons for Brand Switch . Figure 6: Income Group and Reasons for Brand Switch Figure 7: Buying Decision In the Absence of an Initial Brand Preference. Figure 8: : Buying Decision In the Absence of an Initial Shopping List Figure 9: Differences in Intended and Actual Purchses Figure 10: Reasons for Differences in Intended and Actual Purchses Figure 11: Reasons for Purchasing under Intended Figure 12: Reasons for Brand Preference Figure 13: Brand Image of Price-Marked Products Figure 14: Crite ria for Brand Assessment Figure 15: Store Preference Figure 16: Store Preference for Price-Marked Products Figure 17: Reasons for Store Preference for Price-Marked Products Table 1: Willingness to Purchase more costly cost stamped items Table 2: Reasons for the Willingness to Purchase more expensive cost checked items List of Appendixes Appendix A: Survey Questionnaire Chapter 1: Introduction 1.1 Introduction and Background of Research Consumer conduct has been the subject of study for the two academicians and advertisers from days of yore as comprehension of why buyers purchase items or administrations and how would they make their buy conduct is critical to their selling endeavors. In light of the information on what the clients need and what are the highlights, properties or settings inside which they judge the item or the association gives the markers new bits of knowledge about item advancement, item structuring, bundling or advancing (Kotler and Keller, 2006). The writing on c ustomer conduct in this way digs into the subjective and the emotional procedure by which the shoppers settle on their buy choices and these experiences are valuable for the advertisers for the advancement of their items and administrations. One such customer conduct †the hasty buy conduct †is of incredible enthusiasm to the specialist, as it is charming to find that individuals settle on the spot buy choices and regularly purchase things that they don't need, or purchase things in amounts that they don't require, basically due to in store factors like the retail location shows, limits, arrangement of the item on the rack or the bundling of the item. The motivation conduct is